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Welcome to North Country Insurance Agency

North Country Insurance Agency, Inc. is a local independent insurance agency offering insurance products written through several highly-rated insurance companies.


North Country Insurance was founded by Russell Potter in 1974 and was purchased by Tom H. Schmidt, CLU, ChFC, in 1978. North Country Insurance was incorporated in 1995. The popular resort area of Indian River, Michigan attracts many people from Southern Michigan, Ohio, Indiana and Florida. We are licensed in all of these states and are able to help people with their insurance needs in these areas as well as here in Northern Michigan.


Our experienced staff is available to answer your insurance questions and provide you with the insurance products suitable to you based on your needs. Contact our agency by phone, e-mail, fax or better yet, stop in to see our smiling faces in the beautiful downtown area of Indian River, Michigan.

North Country Exterior Christmas Time Photo 2023
 High Quality Insurance
 Affordable Prices
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